The International Music Council (IMC) along with partners New Internet Media and SKAP – Swedish Society of Songwriters, Composers and Authors, officially launch the Fair Music Project. The functioning of music streaming needs to be reimagined and this has been known, at least for those navigating the ecosystem, since more than a decade. Still, despite a great number of initiatives, technologies, protests, reports from both civil society organisations and government bodies, being visible and making even the smallest amount of money on the most common streaming platforms remains quite challenging, especially for emerging artists. For this very reason, the need for a common solution is more urgent than ever. The Fair Music Project is the result of many years of